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Sales & Marketing
Guides
Undertaking your own market research
Advertising that Works
Ten marketing priorities when you start your business
Improving the effectiveness of your advertising
Gain customer loyalty and keep your regulars for life
How to accurately forecast sales
Ways to identify new markets and customers
Use focus groups to understand your customer
Five top ways to research your market
Creating a promotional plan
Testing the market before taking the plunge
Sure-fire marketing plan in eight easy steps
Work out a price for your product
10 ways to build a competitive advantage
How to write a customer questionnaire
Identifying your target market
Be aware of cultural differences within your customer base
Build your marketing plan by creating awareness
